Friday 7 June 2013

My tailor is a rockstar

Studio Jux
My Nepali Tailor is a Rockstar

Studio Jux is an eco friendly design led fashion brand with a philosophy for fair trade and fun.  Jux is a German word for fun.  Studio Jux believe that fashion should be fun.  Fun for the customer.  Fun for the designer. - and, more importantly, fun for the tailors who produce their collections.

Studio Jux believe their tailors are rockstars.

To promote the tailor's who work in the brand's Nepalese factory, Studio Jux has produced a printed 100% organic cotton T.Shirt:  My Nepali Tailor is a Rockstar.

The brand have also designed labels to promote the tailors who work in their own factory in Nepal as well as factories used in Portugal and China.

Studio Jux = Design + Eco + Fair

Customers can also shake hands with their tailor by checking a numbered label in their Studio Jux clothing.  The number corresponds to a specific tailor.  By going to the Studio Jux website, clicking handshake, customers can meet their Rockstar Tailor.

http://www.studiojux.com/handshake